Meet Crysten Curry, a multi-disciplinary communications professional, brand marketer, beauty expert, and fitness enthusiast with nearly 8 years of experience with leading beauty, consumer tech, sports, and creator economy companies. As a seasoned copywriter and content strategist, she’s a visionary force in fostering brand affinity for global brands through the development and deployment of creative campaigns and data-driven storytelling.
Crysten’s specialty lies in the art of storytelling, where she skillfully transforms product launches into well-executed campaigns, all while championing overlooked communities, including BIPOC, Gen Z, LGBTQ+, women, and more. This includes leading messaging behind the beauty industry’s largest complexion range to date.
She notably helped spearhead the launch of LYS Beauty as a founding member, becoming Sephora’s first Black-owned clean color cosmetics line. Additionally, she helped relaunch OkCupid’s famed ‘Every Single Person’ campaign to become one of the first companies to venture into pro-choice advertising. Throughout her career, she is proud to have contributed to the success of major brands, including: PUR, COSMEDIX, butter LONDON, Aloette, L’ange, Image Skincare, Coveteur, & more.
Inspired by her dedication to empower beauty consumers through education and mindful, self-improvement practices, Crysten produces content that helps you take charge of your own life…whatever that may look like!
Services Include:
Brand Partnerships: Elevating your brand’s presence with tailored content that resonates with your audience via: blog posts, guest articles, user-generated content, or dedicated features.
Consulting: Shaping a bold strategy to conquer your company’s communication goals. Through a bespoke consulting service, I will leverage industry research to develop strategic positioning, SWOT analysis, crisis plans, KPIs, and pitch decks, to propel your brand forward with purpose.
Content Writing/Copywriting: Captivating the attention and interest of your audience at every touchpoint. From web copy to email/SMS strategy, ghostwriting, social media, scriptwriting, and more.
