Crysten Curry is a multi-disciplinary communications professional, brand marketer, beauty expert, and fitness enthusiast with nearly 8 years of experience with leading beauty, consumer tech, and sports companies. As a seasoned copywriter and content strategist, she’s a visionary force in fostering brand affinity for global brands and startups alike.
Her specialty lies in the art of storytelling, where she skillfully transforms product launches into well-executed campaigns, all while championing overlooked communities, including BIPOC, Gen Z, LGBTQ+, women, and more.
She notably helped spearhead the launch of LYS Beauty as a founding member, becoming Sephora’s first Black-owned clean color cosmetics line, as well as led messaging behind the beauty industry’s largest complexion range to date. Additionally, she helped relaunch OkCupid’s famed ‘Every Single Person’ campaign to become one of the first companies to venture into pro-choice advertising. Throughout her career, she is proud to have contributed to the success of major brands, including: PUR, COSMEDIX, butter LONDON, Aloette, L’ange, Image Skincare, Coveteur, & more.
